A Persuasion Cirriculum
I coach sales people. In order to continually improve my persuasive skills, I have been working through this persuasion curriculum since early 2017. This list was first offered by Scott Adams in a September 2015 blog post. I encourage you to take a look at his post. Scott Adams is a master persuader, trained hypnotist, and creator of Dilbert.
Along the way I’ve been distracted by a couple of books that I added to the list. Both are by Robert Cialdini. The first is a persuasion classic – Influence. The second title is a more recent publication called Pre-suasion. These books can either stand alone, or be read in sequence.
I have provided links to these books so that you may conveniently find them on Amazon.com. Most of these books are priced less than $10 US. I’ve purchased some of these books, borrowed some from the library, and used Audible.com for others.
I’ve read the books that are bolded on the list below.
Chapter 1: Skepticism
- An encyclopedia of claims, frauds, and hoaxes of the occult and supernatural.
- They Got It Wrong: History: All the Facts That Turned Out to Be Myths
Chapter 2: Stretching the Imagination
Chapter 3: The Moist Robot Hypothesis
- The Design of Everyday Things
- What Everybody is Saying
- The Power of Habit
- Thinking Fast and Slow
- Salt Sugar Fat
- Steve Jobs
- How to Fail at Almost Everything and Still Win Big
- Free Will
Chapter 4: Active Persuasion
- The Art of the Deal
- Win Your Case: How to Present, Persuade, and Prevail — Every Place, Every Time
- Awaken the Giant Within
- How to Win Friends and Influence People
- How to Write a Good Advertisement by Victor Schwab
- The Secret to Selling Anything- Harry Browne
- One Sentence Persuasion Course-27 Words to Make the World Do Your Bidding
- Reframing: Neuro Linguistic Programming and the Transformation of Meaning
- How to Hypnotize Anyone
- Hypnosis and Accelerated Learning
- Speaking Ericksonian: Mastering the Hypnotic Methods of Milton Erickson
